KFW Launches “No Fish Dry July”

Preserve Fish Moist (KFW), one of many main fish conservation teams on the planet, introduced the launch of a brand new marketing campaign – “No Fish Dry July.”

With drought persisting within the West, and water temperatures on the rise throughout the nation, No Fish Dry July goals to encourage anglers to not take any photographs of fish for all the month.

Beneath is a press launch that explains extra of what Preserve Fish Moist hopes to perform with this program.

Saying No Fish Dry July,  a brand new marketing campaign that encourages anglers to ask themselves “do I actually need a photograph of that fish?” and challenges them to not take a single fish photograph for the month of July.   All month lengthy, in partnership with Ten And Two Co., Preserve Fish Moist will likely be sharing inspiration for fish-less pictures and the science behind what occurs to fish as water temperatures rise. 

With many locations in North America enduring excessive drought and water temperatures which are a lot larger than regular, let’s give the fish a break throughout one of many hottest months of the 12 months by conserving them moist and releasing them rapidly. As water temperatures rise, fish turn out to be physiologically harassed, rising the time it takes for them to get better from seize and dealing with, and rising the possibility of mortality as soon as launched.  

As a substitute, Preserve Fish Moist encourages you to put up different suave pictures exhibiting what else you like about fishing. Observe alongside on social media in addition to at keepfishwet.org to study how fish reply when the water will get heat, how one can inform if fish are harassed, and to see some lovely fish-less pictures. Tag your non-fish pics on Instagram with #NOFISHDRYJULY and comply with @preserve.fish.moist to be entered to win some superb prizes from our sponsors – Ten And Two Co., Patagonia Fly Fish, Bajio Sun shades, and Fulling Mill.

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