Fondazione ISYL: Antibes Yachting invited as Guest Speaker


Rebecca Whitlocke, Founding father of Antibes Yachting, joined the ‘Head Of Internet hosting And Advertising In Yachting And Luxurious Tourism’ class as we speak (just about) at Fondazione I.S.Y.L to discuss advertising and marketing for luxurious and nautical tourism, with a selected deal with vacation spot advertising and marketing for marinas and making ready for media relations at yacht reveals.

Her presentation centered on 2 key areas and a abstract:

1) BRAND/MARINA MARKETING
– Marina
– Vacation spot
– Marina Web site

2) YACHT SHOWS
– Preparation
– Media Relations / Coping with Journalists

3) SUMMARY : The ‘I C E’ technique

Might 5, 2021: Rebecca Whitlocke from Antibes Yachting joins as a Visitor Speaker at ISYL Viareggio

About Fondazione I.S.Y.L (Italian Tremendous Yacht Life)

I.S.Y.L, Italian Tremendous Yacht Life, is the one Istituto Tecnico Superiore (Increased Technical Institute) devoted to pleasure boating in Italy and is predicated in Viareggio, Tuscany, the guts of Italian boating.

It was created with the intention of organising extremely skilled devoted programs to coach future specialists within the nautical and port sectors, in all areas of the provision chain. The I.S.Y.L. Basis goals to advertise the dissemination of scientific and technical data and to assist measures for the event of the financial system and energetic labor market insurance policies.

It acts within the technological space of ​​sustainable mobility within the nautical transport and logistics sector, specifically within the sectors of manufacturing and upkeep of technique of transport and / or associated infrastructures and the mobility of individuals and items.

Thanks to Filippo Ceragioli, Founder & Director at Ceragioli-Storåkers Associates for the invitation!

Copyright All rights reserved – Rebecca Whitlocke



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